Dr. Gregory Crichlow is the founder of AvantBlue Medical Systems, a highly innovative practice that offers world-class beauty solutions. AvantBlue provides surgical and nonsurgical aesthetic solutions that allow patients to become the best versions of themselves. In addition to running AvantBlue, Dr. Crichlow also created the Metabolic Fusion MD® weight loss program. This is one of the most successful weight management programs in the Caribbean and the world.
Dr. Crichlow has been practicing successfully for 25 years and running AvantBlue for the past 14 years. During his extensive career, he realized that the essential thing a practice must ensure is patient safety and an excellent patient experience.
“As a doctor, your primary concern should be the well-being of your patients,” Dr. Crichlow says. “You always have to put your patients’ needs first and ensure outstanding results every time, especially when it comes to aesthetic procedures. As a result, positive patient experiences will help your practice grow.”
Thanks to the Internet, people nowadays research everything before making a decision. Having an established online presence for a practice backed up with positive patient reviews will undoubtedly help attract more patients.
“Practice reputation plays a tremendous role in the selection process among would-be patients. Approximately nine in ten people indicate that reputation is important when selecting a practice,” Dr. Gregory Crichlow says. “Further, once an individual selects and utilizes your practice, they are more likely to come back to you for future healthcare needs if you provide them with an excellent experience.”
Speaking from his personal experience, Dr. Crichlow claims that every single interaction in a doctor’s office can affect a patient’s experience and satisfaction. “Starting with the design of your waiting room to what you and your staff are wearing, every single aspect of your practice adds to the patient experience. However, the most important element is communication, especially between the patient and physician.”
In addition to pleasing practice design, Dr. Crichlow points out that interaction with the patients matters the most. “You need to train your medical staff and teach them how to interact with the patients properly. As a physician, you must communicate what will happen during the patient’s appointment or surgery,” he says.
